Several Products in One
Marketplaces Are Really Several Products in One
At least two audiences, like buyers and sellers, plus an admin team that needs visibility and control. Getting those roles right is central to the build.
Step 01
Customers
Buy, book and review.
Step 02
Sellers or providers
List, sell and get paid.
Step 03
Admin team
Approve, manage and report.
Functionality
Marketplace Functionality
Customer accountsSeller and provider accountsListingsSearch and filteringPaymentsCommission managementMessagingReviewsMaps and locationBookingsNotificationsAdmin dashboards
Depending on the model, a marketplace can also include registration and verification, availability, subscriptions, refunds and reporting.
Operations
Think About the Operation, Not Just the App
A marketplace has operational questions as well as technical ones. We help surface these decisions early because they directly affect the product.
01
Who approves a seller?
02
Who handles a dispute?
03
When is money released?
04
Can a provider cancel?
05
What happens if an order changes?
Start Focused
Prove the Model First
Marketplace ideas grow fast. A focused launch proves the model with less complexity. An MVP may begin with one of these:
- One geography
- One category
- One transaction flow
- A controlled group of providers
Relevant Experience
